KNOW YOUR RIGHTS!
19 October 2005
The aim of this campaign for the housing charity Shelter, was to make students and young people aware of the dangers of poor housing and their rights as tenants. This is something that we experienced first hand on location in the damp, dark, disused building we selected for photographing the project! Working in partnership with the world-class agency M & C Saatchi we developed the core concept ‘KNOW YOUR RIGHTS!'. 3 Men produced the photography and designed all elements for the campaign launch including banners, key rings, t-shirts, postcards, credit card sized info packs, underground posters and press ads, to be circulated across London. In addition to this the campaign is featured on Shelter’s website, www.shelter.org.uk, and in the showcase section of October’s Creative Review as well as other leading design magazines.
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