It's fair to say we love working with the girls at Yes Syzygy, if only for their awesome web address: www.YesYesYes.org, but the extra good news is that they have a very refreshing view to marketing and a real sense of character and humour that shines through their unique brand.
Their sensitive products (pun intended) are vaginal lubricants that have the unique benefit of being totally organic. The serious bit is that one of the main target groups for these products is women who have undergone treatment for cancer and who experience side effects such as vaginal dryness. The last thing a woman wants to put next to her most sensitive body parts is a potentially harmful gel containing parabens, glycerin, hormones, silicones and petroleum products.
So, here we have a totally natural product that really does hit the spot. Oh do behave!
Our latest job was to refresh the design of their standard product range to incorporate the new selection pack and to integrate a more obvious differentiation between the oil and water based products. Very sexy, we are sure you’ll agree.
We have also recently designed the packaging for their most innovative invention. 'Yes Baby' - The world's first and only certified organic, fertility-friendly, intimate lubricant system - now there's a mouthful! This fantastic packaging design was constructed to to allow the user to separate the two gels, each with a different PH value, one to encourage the safe passage of sperm and the other that reduces the risk of infection after you are impregnated.
As well as standard pack photography we have also been working with Yes to develop their wider brand imagery. We had enormous fun shooting these underwater images in a fish tank.
Yes wanted something bright and different for this press ad promoting the health and wellbeing benefits of Yes products. We created this striking illustrative concept focusing on the ‘feel good factor’ of the Yes brand.