When White Dental approached us for a complete rebrand we decided this was one trip to the dentists that we really didn’t want to miss. It quickly became apparent that aside from their high level of dentistry it is their patient care and attention to detail that really sets them apart.
We decided that their people-focussed approach to dentistry should be at the core of their marketing and that key to their brand are the ‘real people’ who visit and work at the practice. By spending time with and photographing these people in a natural setting we captured the essence of White in these beautiful portraits. It does help having some drop dead gorgeous patients!
A clean and simple design for their printed materials is enhanced by the use of material and process: The folder and booklet cover are printed on 'Plike’ (a soft and tactile paper stock) with the logo embossed to give a subtle and professional finish.
Beautiful smiles for real people – we used the portraits and stories of White’s long list of happy patients to advertise their range of confidence boosting cometic dental treatments in these dazzling posters and press ads.
We specialise in helping companies reach their full branding potential, which means we do a whole lot more than what's on this page. Everything from photography, video, websites and business cards to conference displays, signage, mobile apps and social marketing.
