The Office of National Statistics were struggling to get internal buy-in for the Census 2011 branding, so they called on 3 Men to come up with a strategy to help bring the branding to life.
The Census is an important national event, and as such needed an engaging and accessible campaign that ensures maximum awareness and participation, in order to get the best review of the country and its future.
A range of solutions designed to be seen in all kinds of advertising space across the country helped develop the clever Census branding.