Nite watches are designed and manufactured to tolerate amazing light visibility as well as extreme conditions, to be acceptable in any business environment, or to be worn with pride in any social situation.
The 3 Men team were approached by Nite International to photograph their 2011 watch collection and, as we had a resident Nite ambassador in our studio, we embraced the challenge.
We photographed over 40 watches, not once but twice. Once to capture their unique style in glorious technicolour, and once to show their fantastic glow-in-the-dark abilities. Combining our trademark innovative thinking and creativity, we built an environment within the studio where we could take shots with immense precision in the light and in the dark. We expertly captured the unique Swiss self-powered GTLS illumination - a continuous light source that can last 10 to 12 years. We also shot the faces, bezels, the straps and the back of the watches with precise detail and the high end final images can be seen on the Nite International website that is now actively live!
"Hey Guys, Just to say how fantastic it was working with you on the photo shoot of our current watch collection. Wow 46 different watches photographed four times each and lets not forget the straps and bracelets and signature shots. Excellent images and great attention to detail. Roger Green MD Nite International"
Roger Green, Nite Watches