Nipro Diagnostics are dedicated to making blood glucose testing as simple and as unobtrusive as possible. We developed a campaign that was equally as simple but still effectively shows off these products.
The campaign puts the emphasis on the size of the product, putting it into situations that allow it to be compared with everyday objects that people are in contact with all the time. This means that people can become familiar with the product before even picking it up.
This project also gave us an opportunity to showcase our expert product photography skills, with a variety of product shots needed. Using a very sparse composition allowed the simplistic nature and fine details of the product to become the focus of the images.
3 Men have also put together some very striking exhibition space for Nipro, using the characters that people are familiar with from the rest of their material, as well as encompassing eye catching video installations.