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MiJuice

MiJuice are a bright new startup who make smartphone battery cases. They're really proud of their products and they asked us to create a brandscape to match.

  • MiJuice are a bright new startup who make smartphone battery cases. They're really proud of their products and they asked us to create a brandscape to match.

    MiJuice cases are all about power, protection and portability but they are also about style, individuality and fun. The smartphone accessory industry is a fast moving and fiercly competitive arena so they needed a strong identity to differenciate their brand and project the unique style of their products.

    We began by researching, exploring, and blending a range of different concepts and marks to capture the essence of their brand before the selected logo was created.

  • We worked closely with MiJuice to develop a dynamic and vibrant voice for their brand, always aiming for the perfect mix of quality, functionality and fun.

  • As well as creating the visual identity and their e-commerce website we also helped MiJuice to integrate their identity into the design of their products, working with their global suppliers and manufacturers.

  • We are famous for our home grown SuitsYou content management system and our hand buit websites, but, we are also famous for being flexible, resourceful and great value for money. MiJuice needed an e-commerce website that would be easy for them to manage and that they could integrate well with their social marketing activities, but being a startup they were working to a modest budget. We decided to use Squarespace as the core CMS platform and by writing custom CSS and using code injectors we were able to fully integrate their visual identity, build tailored functionality and create a bespoke user interface. The result is this zippy little responsive site, take a look at www.mijuice.co.uk
     

    This solution is working really well for MiJuice, but most importantly it appears to be a great success with their users as the orders are coming in thick and fast!