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Jaybird - The Retold Ramayan

Jaybird Live Literature specialise in poetry shows: they work with poets, directors and designers to create subtly theatricalised poetry performances which tour to theatres and arts centres. As well as recently creating their new branding and website we have also created the identity and collateral for their latest show; The Retold Ramayana.

  • Jaybird Live Literature specialise in poetry shows: they work with poets, directors and designers to create subtly theatricalised poetry performances which tour to theatres and arts centres. As well as recently creating their new branding and website we have also created the identity and collateral for their latest show; The Retold Ramayana.


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    The Ramayana is an epic story of love and battle that has enchanted audiences across the Eastern world in many variations for 1000s of years. This show is an adaptation of Daljit Nagra's version Ramayana A Retelling, published by Faber & Faber in 2013, which is retold for a modern multi-cultural, multi-faith audience. Love, sacrifice, demons and monkeys; this was the perfect job for 3Men!

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    Daljit's inspiration for Ramayana A Retelling came from his own experiences of listening to the stories when he was a boy in the 1970s, and the wonderful technicolour beauty of Eastern visual culture provided us with a fantastic retro reference point for the show identity. Jaybird's adaptation brings the language and drama alive with innovative lighting and graphic projections, so we wanted to create a mark that would behave like Daljit's stories and that would represent the spirit of the show; evocative, modern, universal, bright and lively. And, here's what we came up with...

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    We worked with illustrator Jim Connolly to create the rich and radiant show collateral which features his fantastic 70s graphic novel inspired portrait of Rama, the protagonist of the Ramayana.